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New Edge Networks Completes Installation of Private Data Network for ICON

LOGAN, Utah – (Feb. 11, 2003) – New Edge Networks, a national business broadband service provider, today announced it has completed installation of a private national data communications network for ICON Health and Fitness Inc., the world’s largest manufacturer and marketer of fitness equipment.

New Edge Networks completed installation of the data communications network within 60 days of winning the bid among rival national data communications providers. Based on Frame Relay technology, ICON’s data network links about 80 outlets in retail or shopping mall locations around the country with the company’s headquarters in Logan, Utah.

“Our private Frame Relay network allows ICON to improve efficiency and customer service at our retail outlets and significantly cut monthly network costs,” said Richard Crosbie, director of information technology for ICON. “National reach, network reliability, on-time deployment, and network cost savings were critical factors in selecting New Edge Networks as our service provider.”

Televirse Inc., a telecom consultancy based in Salt Lake City, advised ICON through the bidding and selection process.

“We have built our business and reputation on strong service and reliability, always putting the customer first,” said Phil Davies, president of Televirse. “This was paramount in recommending New Edge for the ICON frame relay network. I feel New Edge delivers."

ICON awarded New Edge Networks a three-year service agreement.

“We are proud to add ICON Health and Fitness onto our customer list for data communications services,” said Dan Moffat, president and CEO of New Edge Networks. “As a company, we strive to keep our promises and preserve our reputation for providing high quality broadband and data network services.”

ICON awarded its bid to New Edge Networks last Nov. 12 and installation work began immediately with a deadline of Jan. 11.

ICON sells fitness equipment under the following brand names: NordicTrack, ProForm, HealthRider, IMAGE, JumpKing, Lifestyler, Reebok Home Fitness, Weider, Weslo, Gold’s Gym Home Fitness, and iFIT. ICON also sells Free Motion health club equipment, and Hidden Grove furniture for storing home fitness equipment.

About New Edge Networks

New Edge Networks is a national business class broadband services provider that owns and operates one of the largest multi-service data communications networks in the United States. In addition to providing frame relay, ATM, IP and other advanced data services nationally, New Edge has one of the largest DSL coverage footprints for small and midsize cities across the country. The company also provides dedicated high-speed Internet access in 27 major cites around the country. New Edge Networks offers frame relay access and gateway products through channel partner programs or wholesale relationships. It provides a wide variety of business-class DSL and T-1 solutions through Internet Service Providers and its own TransEdge brand. Top-tier private venture firms, global financial institutions and worldwide technology firms provide financial backing to New Edge Networks. The company’s Web site is www.newedgenetworks.com. Telephone: 1-360-693-9009.


Contact:
Sal Cinquegrani
(360) 906-9723


ATTN: New Edge Networks news releases contain information that is accurate as of the date they are issued. Information contained in past news releases may become out of date and the company does not assume responsibility for updating information contained in past news releases.

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